Anablue is a modern haircare brand founded by LA-based creative and entrepreneur Lauren Perez Waltzer, born from a love of simplicity, ritual, and powerful natural ingredients. With a background in fashion and brand consulting for names like Alo and Good American, Lauren brought her creative eye and business acumen to the world of hair, a space she’s been passionate about her entire life.

Raised in a Moroccan family, Lauren was immersed from a young age in the beauty rituals of her heritage. Regular deliveries of argan and prickly pear seed oils from Morocco sparked years of kitchen experiments, blending and sharing nourishing oil infusions with friends. These personal rituals laid the foundation for Anablue’s first formulas.

Today, Anablue combines that generational wisdom with clean, vegan formulations and modern performance. Each product is crafted to support scalp health, strengthen hair, and streamline your routine without compromising on quality or experience.

Following early success in the US, Anablue is now poised for international expansion, with growing demand across markets including Asia, the Middle East, and Europe. As the brand steps into new territories, it remains grounded in the values that shaped it: authenticity, intention, and results you can feel.

This is haircare rooted in heritage, elevated by design, and ready to go global.